Blickpunkt Wirtschaft – Internationale Vorlesung der startupstube 30. Nov 2017 18:30 - 19:30
FH Vorarlberg | Fachhochschule Vorarlberg GmbH
Campus V, Hochschulstr. 1, 6850 Dornbirn
Innovating Innovation: Beyond the dominant paradigm, the "soul paradigm"
Innovation is commonly defined as: a production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and establishment of new management systems (Crossan & Apaydin, 2010, p.1155). But it seems that innovation has fallen prey of a perverse dominant paradigm, ruled by economic and financial interests of paramount size. The continuous growth wave currently imposed by global economy dynamics pressures for a high flow of "innovation outputs", regardless of its consequences in our future. But is innovation production mainly based only in new ideas, devices, or methods? The answer to this question changes the frame of reference and opens the way to go beyond the dominant paradigm into a newer paradigm for "innovating with a soul".
Prof. Dr. Carlos Rosa is a researcher and lecturer at IADE-UE of Laureate International and visiting professor at Vorarlberg University of Applied Sciences (Austria). He holds a Ph.D. Cum Laude in Business Sciences (Marketing) from Universidad Rey Juan Carlos (Madrid), a master's degree in Educational Multimedia Communication (UA Lisbon), and bachelor degrees in Sociology (ISCTE Lisbon) and Business management (HTC-London University). Author of the book: Monitor Always On: Synchronic Modelization of Quality of Service. 1994, IADE Editions, Lisbon.
Fachdiskussion: Prof. (FH) Dr. Tanja Eiselen; FH Vorarlberg
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